In this series, I am sharing the following 5 Winning Strategies for building a successful contact lens business. 

 

5 Winning Strategies for Contact Lens Business Success

  1. Engineer The Contact Lens Exam Experience
  2. Determine Service Fee Schedules
  3. Create Your Practice Contact Lens Portfolio
  4. Promote Your Contact Lens Clinic
  5. Become Data-Driven

In the first article, we talked about Winning Strategy #1 – Engineer the Contact Lens Experience. Then we discussed winning strategy #2 – How to determine a profitable service fee schedule. Most recently, we discussed this discussion with strategy #3 – Create Your Practice Contact Lens Portfolio.

In this issue, we will discuss ways to promote your contact lens clinic.

 

How to Promote Your Contact Lens Clinic

In order to survive and grow, your practice needs patients. In order to get patients, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.

But in today’s digital world, the possibilities are endless.

 

Here are 5 tips to help you promote your contact lens clinic and reach your practice goals:

 

1. Promote your business on google

  • Create and verify your Google Business Profile
  • Implement search engine optimization

  • Create a business blog and share your content on social media

  • Run Google Ads

 

2. Promote your business using online directories 

  • Create listings on the major directories like Google, Yelp, FB, Bing, Foursquare.

  • Optimize your listings by filling out every field in your profiles, adding photos, and collecting reviews, you can improve the appeal of your business and rank above competitors in searches. It’s also important to make sure your information in all of your listings is consistent with the information on your website. 

  • Get online customer reviews the monitor and respond to reviews.

 

3. Promote your business on social media

  • Create a FB Business Page. Use FB events to promote your events. Do FB live streams of tutorials or sneak peeks.
  • Connect and contribute on LinkedIn.

  • Upload videos to YouTube and advertise on the platform as well.

  • Engage your audience on Instagram

  • Share on Twitter, and Pinterest or Try out TikTok.
  • Join online communities

  • Try an influencer marketing collaboration or Facebook Ads.

 

4. Promote your business in your community

  • Strive to get local press

  • Attend, host, or sponsor local events

  • Run direct mail marketing campaigns

 

5. Make advocates out of your employees

  • Hold brainstorm sessions

  • Encourage employee blog post contributions

  • Get them involved in local events

  • Run family and friend promotions

  • Encourage social media sharing 

There are a variety of options when it comes to promoting your contact lens clinic, no matter your budget. Implementing the strategies suggested in this article can help point you in the right direction especially if you regularly review and revise your strategy.

 

Next Step.

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If you enjoy this article, let me know in the comments below, and remember to share it with a friend! Next time, we will discuss strategy #5, Become data-driven. Until then, continue to Empower, Connect, and Promote each other’s success.

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