In this series, I am sharing the following 5 Winning Strategies for building a successful contact lens business.
5 Winning Strategies for Contact Lens Business Success
- Engineer The Contact Lens Exam Experience
- Determine Service Fee Schedules
- Create Your Practice Contact Lens Portfolio
- Promote Your Contact Lens Clinic
- Become Data-Driven
In the first article, we talked about Winning Strategy #1 – Engineer the Contact Lens Experience. Then we discussed winning strategy #2 – How to determine a profitable service fee schedule. Most recently, we discussed this discussion with strategy #3 – Create Your Practice Contact Lens Portfolio.
In this issue, we will discuss ways to promote your contact lens clinic.
How to Promote Your Contact Lens Clinic
In order to survive and grow, your practice needs patients. In order to get patients, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.
But in today’s digital world, the possibilities are endless.
Here are 5 tips to help you promote your contact lens clinic and reach your practice goals:
1. Promote your business on google
- Create and verify your Google Business Profile
Implement search engine optimization
Create a business blog and share your content on social media
Run Google Ads
2. Promote your business using online directories
Create listings on the major directories like Google, Yelp, FB, Bing, Foursquare.
Optimize your listings by filling out every field in your profiles, adding photos, and collecting reviews, you can improve the appeal of your business and rank above competitors in searches. It’s also important to make sure your information in all of your listings is consistent with the information on your website.
Get online customer reviews the monitor and respond to reviews.
3. Promote your business on social media
- Create a FB Business Page. Use FB events to promote your events. Do FB live streams of tutorials or sneak peeks.
Connect and contribute on LinkedIn.
Upload videos to YouTube and advertise on the platform as well.
Engage your audience on Instagram
- Share on Twitter, and Pinterest or Try out TikTok.
Join online communities
Try an influencer marketing collaboration or Facebook Ads.
4. Promote your business in your community
Strive to get local press
Attend, host, or sponsor local events
Run direct mail marketing campaigns
5. Make advocates out of your employees
Hold brainstorm sessions
Encourage employee blog post contributions
Get them involved in local events
Run family and friend promotions
Encourage social media sharing
There are a variety of options when it comes to promoting your contact lens clinic, no matter your budget. Implementing the strategies suggested in this article can help point you in the right direction especially if you regularly review and revise your strategy.
If you need help with marketing, click below to get in touch with the Lead Generation Team. Their system builds simple but effective marketing automation systems that help you generate more qualified leads while saving money on marketing costs.
If you enjoy this article, let me know in the comments below, and remember to share it with a friend! Next time, we will discuss strategy #5, Become data-driven. Until then, continue to Empower, Connect, and Promote each other’s success.