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Leaders must be purposeful and intentional about effective communication. You must know how and when to communicate, and select the appropriate mode for your audience.
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Closing the Emotional Gap – How to Exceed the Patient’s Expectation!
Competition is fiercer than ever with so many more options available for Eyecare. Just having good services and products at a reasonable price is no longer enough. Patient experience is the new battleground and emotion should be your weapon of choice. Eliminating the emotional gaps in your patient experience will strengthen your arsenal and position you to win and in the battle.
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Working in a niche market is a way to stand out from competitors. It will help you establish a positive reputation, and boosts your authority as an expert in the field — ultimately attracting more patients to your practice.