Tracking metrics will allow you to see where you are in your practice. When you track your numbers, you will see the truth as it is, not as you wish to see it; because numbers don’t lie. Understanding the story behind your numbers is powerful. That is why as a CEO Optometrist, you need to track your numbers.
The new “Million Dollar” practice is about living life on your own terms. In less than 1 year, I went from working 6 days a week, to working 1 half-day per week. It was a bold and crazy move. From the outside, it looked like I had lost my mind. But the fact was quite contrary, for the first time in a long time, I had actually found it. I had reach my $1,000,000 practice goal in my own way. I was working less and I was making more money doing what I love.
Your expectations, more than anything else in life, determine your reality. They can change your life, emotionally and physically. You need to be extra careful about (and aware of) the expectations you harbor as the wrong ones make life unnecessarily difficult. According to a fantastic article in forbes.com here’s a list of unrealistic expectations that will ruin you…