Tracking metrics will allow you to see where you are in your practice. When you track your numbers, you will see the truth as it is, not as you wish to see it; because numbers don’t lie. Understanding the story behind your numbers is powerful. That is why as a CEO Optometrist, you need to track your numbers.
Competition is fiercer than ever with so many more options available for Eyecare. Just having good services and products at a reasonable price is no longer enough. Patient experience is the new battleground and emotion should be your weapon of choice. Eliminating the emotional gaps in your patient experience will strengthen your arsenal and position you to win and in the battle.