We all have limiting beliefs. It’s the OG pandemic. We hold these beliefs about ourselves, others, relationships, and the world in general. They guide us, we follow their rules, and most times we don’t question their validity. We let them tell us what we are able to accomplish, the rights and permissions we have, and what we are allowed to and not to do.

Limiting beliefs can show up as symptoms in your business and personal life such as anxieties, fears, obstacles, or challenges you can’t overcome no matter what you do. They can really get in the way of your joy, happiness, success, and overall quality of life.

Ok, let me stop here and ask you a question. Do the statements above sound like a lot of psychological mumbo jumbo? If I asked you in person, you’d probably tell me, no. But if I were a telepath, I’d probably discover otherwise.  The truth is, they are very psychological.  But you’re an OD, not a psychologist, counselor, or therapist. Why should you care? 

You’re an Optometrist and your desire is to excel in what you do. So why am I talking to you about limiting beliefs? How will that make you a better clinician? How will that improve your practice? How will that help you succeed as an OD? In other words, why should you care about this limiting belief stuff?


Why Optometrists Should Care?


The Foresight Report Predictions:

The 2016 Foresight Project Report, predicted the exponential growth of digital technology and fast-evolving demographics that would alter the expectations and habits of consumers, businesses, and healthcare providers by 2020.

The report pointed to the overwhelming pace of change, with the automation of professional testing and measurement, DIY-health opportunities for the public, and vast online resources and services as the future challenges in healthcare by 2020.

The report warned that since many of the practices and models of optical professionals have remained largely unchanged for decades; If practitioners want to succeed they’ll need to change and adapt to the evolving world.

The report also claimed technological advances would alter business conditions for manufacturers, who would see a yet more competitive industry, with venture capitalists and crowdfunding initiatives launching start-ups and university-researched technologies.

“We are seeing the birth of an era in low-cost testing and diagnostic technologies (many smartphone-based) aimed at non-traditional providers, even patients themselves, as well as novel assistive technologies… And in eyewear itself, the very methods of manufacturing are set to be revolutionized by 3D printing (additive manufacturing), in turn bringing about the normalization of made-to-measure frames, the consumer as co-creator, and the increase of direct-to-consumer marketing.”

In a nutshell, the report predicted that optical professionals would face many challenges in the coming years. But, does the current climate in the optical industry support their 2016 predictions? What do you think? If you’d asked me that question last year, I would have said, no. But COVID changed everything.


The pandemic impact on those predictions:

A new report released from the U.C. Berkeley Labor Center shows how technology is impacting job quality in healthcare and suggests that technological adoption may accelerate as a result of the COVID-19 pandemic. 

According to CNBC.com, more Americans are now opting for virtual doctor visits, online drug purchases, and at-home medical testing. The article identified these 3 key points to predict the winners and losers in America’s shift to digital health during and post-pandemic:

  • Investors believe Digital health will take off during and after the pandemic. 
  • Venture capitalists poured $3.1 billion into the sector during the first quarter of 2020, according to Rock Health.
  • Increasingly, people are seeking care virtually rather than in-person medical visits. 

The article concluded that funding will continue to increase to support innovation that will meet the growing need for digital healthcare. 

What does that mean for you? This pandemic has accelerated and increased your patients’ dependence on technology. In order to survive and thrive in this era, you will need to adapt. 


Who’s going to thrive in this new world?

Optometrists will need to become more innovative, adaptable, and resilient than ever before in order to survive and thrive in this fast-evolving environment. This is why you need to understand limiting beliefs.

Your limiting beliefs about yourself and the profession will hinder your ability to successfully meet the challenges of this fast-evolving world unless you develop the ability to identify and manage them.

Even with the best training, tools, and resources, if you don’t truly believe in your capacity to thrive in this climate, you won’t make it. That is why I am so passionate about this topic and why you should care.


Ok, now it’s your turn to share.  Do you agree or disagree? Let me know in the comments below. If you enjoy this article, please share it with a friend. Until next time, continue to Empower, Connect, and Promote each other’s success.

Limiting Beliefs Workshop

Images by Gerd Altmann from Pixabay  and rdowns from Pixabay