The Dr. Lauretta Justin’s CEO of YOU® Business Coaching
Helping Build a Thriving Practice and Living Life on Your Terms!
Are you a woman OD business owner ready to move beyond survival mode and create a business that supports your freedom, fulfillment, and financial success?
The Optometry Divas® Business Coaching Program offers personalized, one-on-one support to help you transform your practice into a profitable, impactful, and purpose-driven business. Using the proven Glow Up & Own It – The CEO of YOU® Success Blueprint, we’ll focus entirely on business development to take your practice to the next level.
Our Vision for Your Business
We believe your business should deliver:
- Significance: A sense of purpose aligned with your values.
- Impact: Positive, lasting change for your patients and team.
- Profit: Reliable, sustainable financial success.
We call this the SIP Vision™ (Significance, Impact & Profit), and it’s the outcome we’re working toward in every session.
Your Business Development Blueprint
You’ll meet with your coach once per month to focus on a Key Business Driver, applying actionable strategies that create real growth and lasting transformation.
1. Mindset Mastery
From confusion to clarity
Key Business Drivers:
- Clarity: Define your vision, mission, and business goals.
- Beliefs: Identify and rewrite limiting beliefs holding your business back.
- Alignment: Align your business with your core values and purpose.
2. Strategic Alignment
From chaos to control
Key Business Drivers:
- Leadership: Strengthen your leadership style and decision-making skills.
- Administration: Organize your business structure, policies, and compliance essentials.
- Operations: Streamline day-to-day processes for efficiency and consistency.
- Promotions: Build effective marketing strategies and increase visibility.
- Sales: Refine pricing, improve conversion strategies, and boost profitability.
3. Build Your Dream Team
From burnout to brilliance
Key Business Drivers:
- Team Building: Hire and onboard your ideal team members.
- Training & Development: Create systems for training and professional growth.
- Culture & Retention: Foster a positive, empowered workplace culture.
- Accountability & Celebration: Track team performance and celebrate milestones.
Investment
$500 per month
Includes:
- One private coaching session per month
- Customized action plans and resources
- Ongoing email check-ins and support
What Our Divas Are Saying
“Before working with my coach, I felt completely overwhelmed—juggling my practice, my family, and my own personal goals. I knew I wanted more, but I couldn’t seem to break through my own limits. Within just a few sessions, everything started to shift. I gained clarity, confidence, and a roadmap to create real balance and success. Six months later, my practice revenue is up 30%, I’m working fewer hours, and—best of all—I feel fulfilled again. This was truly life-changing!”
— Dr. Monica P., Optometry Divas Member
“I joined the coaching program because I was feeling stuck in my career and unsure about my next steps. My coach helped me dig deep, clarify my vision, and take action with purpose. Today, I’m not only running my own practice—I’m also speaking on stages and mentoring other women ODs. I never imagined this level of confidence and impact was possible for me. Best investment I’ve ever made in myself.”
— Dr. Sarah L., Practice Owner
“What surprised me most about life coaching was how much it helped me personally and professionally. I started the program to grow my business, but what I gained went far beyond that—I healed old patterns, built healthier habits, and stepped into my true power. Now I feel unstoppable. Every Diva deserves this kind of support.”
— Dr. Emily R., Optometry Divas Elite Member
Featured In
Dr. Lauretta Justin’s CEO of YOU® Business Success Coaching, part of the Optometry Divas® platform, has been featured in numerous leading eyecare publications, including Women In Optometry Magazine, Defocus Media, and Eyecare Business Magazine, to name a few. She launched the CEO of YOU® Success Philosophy in 2015 with her inaugural column in Women In Optometry Magazine.
Is This Program Right for You?
This coaching is designed for women ODs who:
- Own (or are preparing to launch) their own optometry practice
- Want clear, actionable steps to build a stronger, more profitable business
- Feel ready to lead with purpose and build a business that works for them
- Are committed to personal growth and long-term success
Why Optometry Divas Coaching?
As women ODs, we understand the unique challenges and opportunities you face. This program blends expert business strategy with authentic support from a community that’s walked the same path—and succeeded.
Ready to Build Your Dream Business?
Click below to apply
Questions? Contact us at info@optometrydivas.com.