Email Blasts


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Email Blasts Guidelines:

The purpose of this document is to provide guidance for promotional email blasts. This document details the approval process that email blasts will go through and critical requirements for sending emails. This document is not all-encompassing, and individual circumstances will be taken into consideration when approving an email blast.


High-Quality Images

Images must be high resolution 300 dpi – sized 600px to 650px

Avoid Images Containing Text

Images must not have any text saved as part of the image in compliance with accessibility standards set by the Association with Disabilities Act.

Text that is part of a graphic design element will be considered on a case-by-case basis.


Videos can be included in emails as links—either text links or linked from an image. Videos should open in a new window to play. Videos can be hosted on YouTube or on your website.

We will not embed videos.

Appropriate Language and Content

Text content must be 100 words or less and use appropriate grammar, punctuation as well as language that is relevant to the message of the email.

Content used in the email blast must adhere to Optometry Divas’ standards and be appropriate for the target audience. No swearing, political affiliation, lewd or indecent content or misleading language should be used.

Approval Process

  • Email blast will be sent within 2 weeks of content receipt
  • Email blasts will be reviewed and approved by the Optometry Divas’ marketing team.
  • Optometry Divas reserve the right to decline approval based on policy and or other more appropriate communication avenues.