It’s Time to Start Your Use It or Lose It Campaign Now
With only a few weeks left in the year, now is the perfect time to launch a “Use it or Lose it” campaign to remind your patients to schedule an appointment and use up their insurance benefits before the end of the year.
This campaign is a great tool to help bring new and returning patients back in the chair, especially if your practice is struggling with low appointment numbers due to COVID-19’s lingering effects.
Here are 5 Tips to Maximize Your Use It or Lose It Campaign:
1. Website Countdown
Adding a countdown on your website is a simple way to remind existing patients that their benefits won’t roll over into the next year. A countdown immediately draws attention to this message without taking up significant space on your site, making it one of the most effective and efficient ways to get your message across.
2. Social Media Posts
Create a series of posts that explain what “Use it or Lose it” means and what patients can do to take advantage of their benefits right away. Feel free to get creative and have fun! Videos, photos of your team and other graphics are all quick ways to clearly share your “Use it or Lose it” message with existing patients who may already be following you.
3. Google PPC and/or Facebook Ad Campaigns
Looking to add new patients that are looking for a eyecare provider? Pay Per Click (PPC) and Facebook Ad campaigns can work in tandem to do just that. These assure your “Use it or Lose it” promotion clinches a prominent placement on search engines and social networks.
Emails are an excellent method to target established patients. Emailing your patients is a great way to engage them and open up a line of communication. It also encourages patients to contact your office and request an appointment before the time runs out. They will appreciate a timely reminder.
Texting is another easy way to remind your patients to use their benefits before the deadline. Many patients don’t check their emails and some are not on social media, but they will likely read and engage with a text.
Remember, smart phones have access to the internet. Be sure to add the link to your use it or lose it campaign to your text.