Discover the CEO of YOU® – Create a Brilliant Mission Statement!

Discover the CEO of YOU® – Create a Brilliant Mission Statement!

Every individual has the innate power to shape their destiny. As long as you’re breathing, this power is at your disposal. This power is the power of choice. The choices you make today are crafting your future tomorrow. It all boils down to choice.

If you want different results in your life and practice, you need to make different choices. Why not start by choosing to become the CEO of YOU®? In this article, we will explore the third step in this process: creating your mission statement and choosing your destiny.

Step 3: Identifying Your Mission – Your What is what you do

Your Mission as a Filter…

Your mission serves as a filter to distinguish what is important from what is not. Creating a mission statement may seem tedious, but it will save you time, frustration, and money. If you don’t know what you want to do, you’ll end up trying to do everything, which is a recipe for disaster. Being specific about your goals provides clear direction and focus.

When I started my practice, I didn’t have a mission statement. My goal was simply to help people see better, which led me to accept every insurance plan available. This was a poor choice that cost me a significant amount of money and time. While money can be recovered, the lost time is gone forever. Don’t repeat my mistake—decide exactly what you want to do, write it down, set a course, and stick to it.

Define Your Market…

Your mission should also clearly state which market you will serve and how. This serves as a filter to separate who is important from who is not. You cannot serve every market. Each market is unique and requires a different approach, so trying to target them all will result in reaching none. Decide whom you want to serve and stay focused on them. Identify specific characteristics of your ideal market and create a persona to represent it.

For example, my ideal target market is “Orlando Linda.” She’s 42 years old, married with two school-aged children, works part-time to be there when the kids come home, and is involved in the PTA and local social groups. She’s worn contacts for many years but is now noticing issues with her close-up vision. She shops in department stores and wears designer clothes and shoes. Linda values quality and is willing to pay for it. Knowing my target market, I’ve focused my marketing efforts, office culture, and systems to appeal to the “Lindas” in my area. This focus saves money, frustration, and time.

Define Your Unique Identifiable Difference (Unique ID)

Your Unique ID will help you develop raving fans. When your patients talk about you, they will share what makes you different with their friends and loved ones. This is why it’s crucial to decide what you truly want to do early on, as everything else will revolve around this first choice.

Do you have a mission statement? Do you have raving fans? Do you have a Unique ID? If not, don’t waste another minute. Start crafting your mission statement today. Decide what you want to do and whom you want to serve, and write it down. Remember, your future depends on the choices you make today. Make the right choice—choose to become the CEO of YOU®!

In this issue, we discussed your mission. You now have the foundation to create your own mission statement. In the next issue, we’ll explore the next component of your MVP: your vision. Stay tuned!

Are you ready to create the life and practice you deserve?

If so, let’s get started today!

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