Three Reasons Why You Need to Have a Mission

I believe that all human beings are born with the power to determine their destiny.  As long as you are breathing, that power is yours and is always at your disposal.  That power is nothing else than the power of choice.  The choices you make today are creating your future tomorrow.  It’s really that simple. It all boils down to CHOICE.

If you want different results in your life and in your practice, you need to make different choices.  That is what becoming the CEO of You® is all about. In the next few paragraphs, I’m going to show you how you can choose your own destiny.

Three Reasons Why You Need to Have a Mission

#1 – Your Mission will serve as a filter to separate what is important from what is not.

It is imperative that you create a Mission Statement.  It may sound tedious but trust me doing so will save you a lot of time, frustration, and money. 

If you don’t know WHAT you want to do, then you’ll try to do everything; that’s a recipe for disaster.  Getting specific about what you want to do will give your clear direction and focus. 

When I started my practice, I didn’t have a Mission Statement.  All I wanted to do was help people see better.  As a result, I ended up taking every insurance plan on the planet in order to serve all. That was a bad choice… Because of that one bad decision, I lost a considerable amount of money and time.  The money I can always recover, but the time I lost is gone forever. 

Don’t make the same mistake I made, chose exactly WHAT it is you want to do, write it down, set a course for it and stick with it.

#2 Your Mission should also clearly state which market will be served and how.

This is a filter to separate who is important and who is not.  You cannot serve every market because each market is unique and requires a different approach. So trying to target them all will actually cause you to reach none.

Decide WHOM you want to serve and stay focused on them.  It helps if you could identify specific characteristics of your ideal market and create a fictitious person to represent it. 

For example, my ideal target market is Orlando Linda.  She’s 48 years old, married with 2-3 school-aged/College children.  She mostly works from home because she wants to be there when the kids come home from school.  She’s involved in the PTA and at least one local social group or organization. 

She’s very health conscious and wants to do everything possible to prevent chronic disease. She has been wearing contacts for many years and is having issues with her close-up vision.  She shops online and wears designer clothes and shoes.  Linda is the kind of person who wants the best in life and is willing to pay for it. 

Because I know who I want to serve, I’ve focused all my marketing effort, office culture and systems to appeal only to the Linda’s of my area. When I did this, I no longer had to pay for advertising. The Linda’s in my city found me because I was focused on them. Again, doing this will save you a lot of money, frustration, and time.

#3 – Finally, Your mission should define your Unique Identifiable Difference – Your Unique ID. 

Your Unique ID is what’s going to help you develop raving fans.  When your patients talk about you, it’s what makes you different they’re going to share with their friends and loved ones.  That’s why It’s important to really take the time to decide what you really want to do early on because everything else will revolve around that first choice.

I’ve recently decided to go back to school and get a certification as an Integrative Nutrition Coach. Remember, I told you Linda was very health conscious and she very much valued prevention. This certification will enable my practice to offer her that service. I already have patients lined up and I haven’t even finished the certification yet. And… Did I mention that this service is not covered by insurance? That is the power of focusing on your mission!

Do you have a Mission Statement? Do you have any raving fans?  Do you have a Unique ID? If not, don’t waste another minute.  Start crafting your Mission statement today.  Decide WHAT you want to do and WHOM you want to serve and what will make you stand out. Be sure to write it down. I’d love it if you shared your mission with me. You can message me inside the network and share it with me.  Remember your future depends on the choices you make today.  Make the right choice – chose to become the CEO of YOU®!

In this article, we talked about your Mission. You now have the foundation to create your own Mission Statement. 

Are you ready to create the life and practice you deserve?

If so, let’s get started today! Click HERE to learn more about our CEO Diva Membership.  Until next time, remember to dream big, take risks and become the CEO OF YOU® !  


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