3 Ways to Differentiate Your Optometry Practice
“Strength lies in differences, not in similarities.” by Stephen R. Covey. Based on the Jobson Optical Census of Retailers there are currently ~28,500 independent Eye Care…
Category: CEO of YOU®
The Pros and Cons of Outsourcing for Optometry
Outsourcing your Optometry front and back office services to the right outsourcing partner is a significant decision, choose wisely.
How To Create an Effective Patient Journey
In today’s digital age, potential patients often turn to your website as the first point of contact with your practice. A well-structured portfolio that showcases…
How to Differentiate Your Practice
Having clear practice values helps you ensure that all your employees are working towards the same goals. Your core values support the practice's vi…
COVID-19 Back to School “Face to Face” or “Face to Screen” – Tips to Help You Decide?
This school year, many parents, caregivers, and guardians will face new and difficult choices about how their child will return to school in the fall,…
Core Values Workshop
Why Are Core Values So Important to Your Practice? Core values are the very essence of your practice—they’re its DNA. They define who you are,…