Move over millennials, the iGeneration is here!
In marketing and pop culture, we’ve heard a lot about millennials overtaking baby boomers as the largest living generation. Born between 1981 and 1997, millennials…
Category: Practice Management
How to use Emotional Intelligence to Exceed Patient’s Expectations!
Knowing yourself, controlling yourself and motivating yourself. Feeling for others and having the skills to connect with them. This is what allows you…
Closing the Emotional Gap – How to Exceed the Patient’s Expectation!
Competition is fiercer than ever with so many more options available for Eyecare. Just having good services and products at a reasonable price is no l…
Patient Experience vs. Patient Satisfaction – Is There a Difference?
Two patients can receive the exact same experience, but have different satisfaction levels because they had different expectations. Patient experienc…
7 Tips for Building a Positive Online Reputation
Did you know that 74% of consumers credit positive reviews with making them trust a local business more? And, 84% of consumers trust online review…
How to Choose the Right Associate for Your Optometry Practice: A Practical Guide for Women Optometrists
Hiring the right associate can be a game-changer for your optometry practice. As a female optometrist, the decision to bring on an associate often goes…