Competition is fiercer than ever with so many more options available for Eyecare. Just having good services and products at a reasonable price is no longer enough. Patient experience is the new battleground and emotion should be your weapon of choice. Eliminating the emotional gaps in your patient experience will strengthen your arsenal and position you to win and in the battle.
Knowing yourself, controlling yourself and motivating yourself. Feeling for others and having the skills to connect with them. This is what allows you to build positive patient experiences in your practice. This is how you exceed your patients’ expectations.
Returning money to patients may be a new trend, one that’s simply a twist on the common business practice of providing a “money-back guarantee.” For years, this approach has been used in the retail and service industries, and there are some indications it’s taking root in healthcare. What should ODs do? Should Optometrist Agree to Refund Patient Fees?